My Meeting With Steve Rubel

Recently I had a meeting with Steve Rubel (left), one of the world’s leading bloggers.


Steve Rubel is a Public Relations Strategist with an extensive experience in public relations, journalism and marketing communication. He is the Senior Vice President of Edelman Digital, specializing in PR and communications. Mr. Rubel studies global technology, media and online trends and shapes them into actionable insights and marketing communications strategies.

His Micro Persuasion blog on digital trends (, which launched in 2004, has 50,000 readers daily and has been cited as a must-read by the Wall Street Journal, Forbes, CNET, PC Magazine and Forrester Research. In addition, he is actively followed by more than 25,000 on Twitter, writes a column for Advertising Age and is often sought by the press and as a keynote speaker.

Rubel has been named to several prestigious lists, including: PR Week’s 40 Under 40, The Web Celeb 25, PC Magazine’s 100 Favorite Blogs, Media Magazine’s Media 100, the AlwaysOn/Technorati, Open Media 100 and the CNET Blog 100.

My Meeting With ESPN Anchor Michele LaFountain

I recently had a meeting with Michele LaFountain, anchor on the ESPN channel.


From Wikipedia: Michelle LaFountain is the first Puerto Rican to become anchor of ESPN’s (Entertainment Sports Programming Network) Spanish version of SportsCenter. She also hosts an interview program created by ESPN called “Primera Plana” (Front Page), which features exclusive chats with special sports stars of the moment. The show’s first guest was David Beckham, the soccer star who played then for the Real Madrid team.

In 2008, LaFountain became a regular anchor on ESPNEWS, speaking English. She can commonly be found anchoring the Hot List from 3:00pm to 6:00pm.

Financial Crisis Sets Back Competitiveness Of The US And Other Nations Worldwide

ukIn the News (from IMD):Denmark finishes first in stress test on competitiveness, Unites States comes in 28th” The stress test is an analysis of which countries are better equipped to fare through the crisis and improve their competitiveness in the near future … Despite finishing first in the overall World Competitiveness Yearbook rankings, the United States finishes 28th, underlining the concern of the market with the depth of the crisis and the time that it will take to solve it.

Between the 18th and 30th positions comes the group of larger exporting nations led by China (18th), and which includes Taiwan (21st), Brazil (22nd), Germany (24th), Japan (26th) and Korea (29th). Ireland (25th) could have been higher in terms of resilience but the suddenness and the magnitude of the real estate and the financial crisis have probably taken the country aback.

The UK (34th) is in a disquieting position; just as is France (44th), Italy (47th) and Spain (50th), stressing how much the recovery in these countries may be hampered by structural rigidities.

Russia, in 51st position may not have had enough years of economic growth to consolidate the structure of its economy and to create the necessary buffer to cope with a crisis of this magnitude.

My Comment: Nature is swiftly pushing us to look for a solution, and the regular means won’t do the job. This is obvious to all the leaders, political and economic alike.

The solution lies on the social plane: we have to change the social relations. For the first time in history, this is possible, because, as the proverb says, “hunger drives the wolf out of the woods.” Any country that will accept the method of egoism’s correction from egoism to altruism (which must be done through education, not coercion) will set an example for the whole world.

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Lecture in Arosa

“The Crisis Will Cleanse Us,” Says Russia’s Chief Auditor

laitman_2009-05-xx_ny_5084In the News: (from The Alinga Consulting Group): Crisis To Cleanse Russian Society, Says Country’s Chief Auditor” The Current economic and financial crisis will cleanse Russian society and will help create “an economy of happiness,” Sergei Stepashin, the chairman of the Audit Chamber says in an interview published by the Moscow-based Nezavissimaya Gazeta daily Wednesday. “I’m sure we’ll create an economy of the future, an economy of happiness for our people after we go through the cleansing with the aid of this crisis,” Stepashin says. He sees “a loss of connection” between business and morality as a major root-cause of the crisis. “We’ll get out of the crisis when we tie up economic activity to morals and business, to morality,” Stepashin says.

My Comment: Overall, he is right. But what do we have to do in order to attain the bright future about which he speaks? Kabbalah says that the only thing we have to do is to change man’s nature, which is something that can only be done by means of the force that created man.

The force that reforms human nature can only be attracted using a special method – Kabbalah. This is why the science of Kabbalah is known as “The work of God” – because it gives us the opportunity to draw the force of the Creator (Nature’s Upper Force) that will correct us. This is the only way we can succeed!

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