Question: Do all desires have an egocentric orientation?
Answer: Absolutely! I do everything just for the sake of my beloved self. Even if I do something as if for the sake of someone else, it is only because he or she is dear and important to me.
Question: So our desires have a certain intention, which is aimed at filling these desires in a person? The program of our desires, as the Kabbalists say, is maximal pleasure with minimal effort.
Answer: This is a law of nature. In other words, optimization is when I want to enjoy as much as possible with a minimal cost, and so on at every level.
See how we sit, how we do something. Any movement, mental or physical, no matter what we think or do, is carried out in such a way that brings us maximum benefit, enjoyment, and fulfillment. Maybe, at the same time, we spend a huge amount of energy, for example, as when playing football, it doesn’t matter. The main thing is that I always try to optimize my efforts for my benefit.
From KabTV’s “Basics of Kabbalah,” 12/3/18