The annual Book Fair is taking place in Israel from June 5 to June 15, 2013. The book fair is held in 19 cities and towns across the country; it is very popular and is attended by hundreds of thousands of people annually.
Our books can be found under the brightly colored sign with the number “66” denoting our TV channel and with the QR code displayed on the smartphone screen.
For us, an indicator of successful participation in the fair is the number of people who became introduced to our books. For instance, last year we sold and distributed more than 5,000 books.
This year, we decided to make a qualitative leap, hence the emergence of the QR code: anyone can use it to can download all the books on the smartphone for free. Already during the first day there were 2700 registered downloads. But these figures are far from conclusive because many people forward the downloaded books to their friends.
At the fair, our books are arranged in sections with the following themes: Family and Education, Society, and The Meaning of Life.
Our website: http://66books.co.il/en/