Internet Pop-up Ads Fail To Understand Human Egoism

concept1In the News: (translated from RUMetrika): Pop-up ads are the most annoying type of Internet advertising. They irritate 78% of users, while banners irritate only 7.6%.

My Comment: Pop-up windows are perceived as a barrier to something desired. This is why they instigate hatred. It is a clear case of anti-advertising.

We need to know and understand egoism! If we want to get in egoism’s way, then we have to offer it something that it will find more attractive at the present moment – and it’s very difficult to guess what that is!

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