Answer: According to his state, according to his search in life.
Personally, I would always take a book with me to work, open it, and read it. They would ask me: “What are you reading?” I would show it to them. People would begin to read it, and if they would show interest, I would leave them the book. Then they would return it to me. So, this is how I began to spread Kabbalah. That was in the early ’80s.
Today you have enormous means to disseminate with and tell everyone about this science. So try it. This is very noble work because a great light will penetrate them through you, and you will absolutely clearly feel the result of your actions.
From KabTV’s “Fundamentals of Kabbalah,” 2/2/20