The Control Of Consciousness

laitman_232_02In the News (aeon): “The internet has spawned subtle forms of influence that can flip elections and manipulate everything we say, think and do. …

“For example, it uses short messages that tell us what to do which appear for a moment and we are unconscious of them. …

“Guided by social science, marketers were quickly learning how to play upon people’s insecurities, frailties, unconscious fears, aggressive feelings and sexual desires to alter their thinking, emotions and behaviour without any awareness that they were being manipulated. …

“Relaxing music in supermarkets obligates us to move slowly and buy more products. …

“Most of the meaningless thoughts and feelings are chosen by experts in the areas of marketing, fashion and entertainment. …

“To understand how the new forms of mind control work, we need to start by looking at the search engine – one in particular: the biggest and best of them all, namely Google. The Google search engine is so good and so popular that the company’s name is now a commonly used verb in languages around the world. To ‘Google’ something is to look it up on the Google search engine, and that, in fact, is how most computer users worldwide get most of their information about just about everything these days. They Google it. Google has become the main gateway to virtually all knowledge, mainly because the search engine is so good at giving us exactly the information we are looking for, almost instantly and almost always in the first position of the list it shows us after we launch our search – the list of ‘search results.’

“That ordered list is so good, in fact, that about 50 per cent of our clicks go to the top two items, and more than 90 per cent of our clicks go to the 10 items listed on the first page of results; few people look at other results pages, even though they often number in the thousands, which means they probably contain lots of good information. Google decides which of the billions of web pages it is going to include in our search results, and it also decides how to rank them. How it decides these things is a deep, dark secret – one of the best-kept secrets in the world, like the formula for Coca-Cola.”

My Comment: This is not the only method that is manipulating us. But does it matter? After all, according to Kabbalah we have no freedom except to yearn for each other; see the terms for free will. So we must see how much a person is captive and how through using the wisdom of Kabbalah he will become totally free.

Related Material:
The Algorithm Of Truth
The Internet: The Mirror Of Humanity
The Power Of Sages

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