Answer: First, you have to prepare—understand what he would like to hear. You teach students in the same way: you feel what they would like to hear from you and what they would not like. You already understand them. This is how the love for the created beings and the love for the Creator are expressed.
You are between the Creator and the created beings, transmitting the knowledge about the Creator to them: how to get close to the upper force, how to start being filled with it, become similar to it, and attain the state of eternity and perfection.
You try to tell everyone about it. What can be better for a person than to understand that he can reach the level of the Creator and that he is given opportunities, tools, and the method? This is the most you can do for people.
From the Kabbalah Lesson in Russian 6/17/18