My Answer: Bestowal is love. However, love is an attitude, whereas bestowal is an action expressing love.
What we normally call love in our world is an aspiration to fulfill our ego. But what is real love between us? I have a desire, and you have another desire. If I am able to attach your desire to mine and make your desire more important, then my desire will serve yours; it will be aimed at fulfilling your desire. That will mean that I love you. Furthermore, when I fulfill your desire in this way, this is called an action of bestowal.
We were all created as one desire. But afterwards, this desire was broken into many pieces and we separated from each other. The ego emerged between us, making us feel distant from one another. Now we have to apply efforts towards building a connection among us above our egos. We shouldn’t destroy the ego, but use the ego to make our connection stronger!
As a result, the unity we achieve will be 613 times greater than the original whole desire created by the Creator. We will then feel similar to the Creator, because we won’t be filled by the original Light of Nefesh, but by the supreme Light of NaRaNHY – the Light of love and bestowal!