A question I received: Do you really think it’s possible to convey Kabbalistic information to the masses? It seems like they are still deaf to it!
My Answer: From childhood, a person perceives this world through examples, models, and images. A person thinks by means of the images that accumulate in his memory and he perceives the world through them. He evaluates and comprehends everything, makes decisions, and performs actions based on the conceptualization of the images.
The system of images and concepts that we receive from childhood, formulates our inner image of the world and our image of ourselves. Over the course of our entire lives, we continuously acquire new images and use them to replace the former ones. It is also possible for new images to fade and the old images to return. The images form due to their repeated occurrence in our surroundings – for example, through repeated exposure to the mass media.
If a person hears or sees something that contradicts his set of images, then he does not understand it, or he rejects the message altogether. Thus, in order for people to understand what we are saying, we have to know how they conceptualize their images and address those images directly, rather than by trying to appeal to basic human logic and common sense.
The more educated a person is, the more flexible his ideas and concepts are. We have to address the masses through their underlying concepts (life values): compassion, cooperation, prosperity, health, work, safety, and their children’s future.
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Bail Yourself Out: Chapter 9: “Creating a Media that Cares”