A question I received: Lately you’ve been talking about going from regular newspaper dissemination like in Sochi and other places to dissemination through the Internet. Does this mean that we are going to stop publishing newspapers and magazines, producing TV shows, and so on?
My Answer: We are not going to make any hasty changes. We are continuing all of our present means of dissemination, including publication of books and newspapers, productions of films, and so on. However, gradually the priority is shifting to dissemination through the Internet. Here’s why:
Necessary for existence. Nature on the still, vegetative, and animate levels is programmed to consume only what is necessary for existence. The rest of the time, it rests.
Excess or luxury needs. Unlike animals, man strives to satisfy more than the natural (animalistic) needs of the body, such as food, shelter, sex, and family. He starts feeling additional desires for excess or luxury things by absorbing them from society. Hence, he begins wanting things like wealth, respect, fame, and knowledge. This is why man is forced to work more than is really necessary, in order to satisfy these excess demands. However, these desires aren’t actually his own, but society’s, and they were imposed on him by society. He devotes most of his life to satisfying these demands, and along the way, burdens many other people with extra work.
Needless luxuries are the cause of self-destruction. Nature’s harmony becomes disrupted when man, as a species, takes more from nature than what he needs for existence. This is why we are witnessing the exhaustion of the planet’s natural resources as well as the general crisis.
A society of necessary consumption. The solution to the problem lies in establishing a merciful attitude to one another. When we achieve an attitude of love, then society will no longer impose extra desires and work on man, but only those necessary for existence.
The time and efforts that will be freed up by this will be used for man’s spiritual development – a connection with the Creator, the highest reward. This will be realized by means of a greater connection between people (souls), until they are all drawn together into a single system of total inner interconnection – the single soul of Adam.
Establishing new relationships. New relationships between people – bestowal, mutual guarantee, and love for one’s neighbor, will mainly be realized through the virtual World Wide Web, which will incorporate all people. The diversity of the Internet will enable every user to satisfy all his needs, including study, communication, work, rest, and even some of the physiological needs, and so on. Even the necessary work will mostly be done through the Internet. Only a small number of people who work to produce goods and services necessary for human existence, will retain work outside of the World Wide Web.
Changing man. If we could transfer all the lessons, teaching, dissemination work, and the realization of the program of union with the Creator (gatherings of friends, communication, and congresses) to the virtual World Wide Web environment, and attract all of humanity into our environment, then we will be able to revive the world, making it ecologically healthy, and reeducate man.
The realization. People’s entire connection through the Internet is based on their desire to communicate with each other. Therefore, we have to show that we are willing to have any kind of contact with all the users. The development of Kabbalah on the Internet is a top priority. It will allow us to bring man not only to the perception of our world or the virtual world – but the true Upper World and the Creator.
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