Michael Laitman, On Quora: “What are the businesses of the future?“
We first need to understand that the financial, industrial and educational systems we have lived according to until today will change completely.
It is because the basis upon which we built all of our systems was our egoistic human nature, i.e., personal benefit at the expense of others. The more we develop with egoistic motives underlying our systems, the more corruption, exploitation, manipulation and abuse fills these systems, which gradually leads to a multi-system collapse.
Our past egoistic notion of success, where an individual or company is considered successful if they manage to run other individuals and companies to the ground, while simultaneously shining the spotlight on their increasing profit margins, is revealing itself to be unsustainable and harmful.
Today, nature presents us with increasingly interdependent and interconnected conditions, where we can no longer think of ourselves as separate from others, considering our own benefit alone. Therefore, increasing profit in one person’s hands as a result of subtracting from other people can no longer work as a success indicator.
Moreover, it is important for us to understand that the end of our egoistic-materialistic paradigm has been greatly accelerated by the coronavirus, which has forced us to distance ourselves from our past systems in a very poignant manner.
Today, we already live in a new system, but we have yet to fully acknowledge what that means. Thus, we are far from sensing our current transitional era positively.
The key for adapting to our new era is to start emphasizing the importance of human connections above all other engagements.
If we succeed in upgrading human connections, so that we will feel mutual consideration and responsibility toward each other, then we will discover exactly what kinds of businesses we will and will not need. In short, businesses will need to be conducive to improving human connections. On one hand, we will need our life’s essentials met, and on the other hand, we will need to continually invest in building positive connections among society.
All other surplus will be thus seen as nonessential and even destructive to our world, and the coronavirus has already helped us see this a lot quicker.
The principle of future businesses should be fundamentally opposite from today’s principle: that they benefit people’s connection, and that they cause no harm to people and nature. There should be no more situations where one person or company increases their profits at the expense of others. Our priorities will need to shift completely in order that we all focus on benefiting everybody. Success will then be seen not in terms of profiting from society, but in terms of contributing to society, and businesses that sustain the goal of benefiting society will be the ones that prosper.