Answer: In a Kabbalistic sense, the groom is always the Creator, and someone who devotes his desire to fulfillment through the Light of the Creator is the bride.
The desire must be corrected to a desire with an intention for the sake of bestowal. On the level of our world, this is manifested naturally in women: They want to provide warmth, care for a husband and children, for a family. In men, in principle, there is no such desire.
From the Kabbalah Lesson in Russian 12/4/16