Answer: I may annul myself on purpose before the friends, even in an exaggerated manner, to set an example for others. There are those who are too shy to behave that way, which means that their ego will not let them, since how else can shyness be created?
So they cannot annul themselves before the friends, and, by setting an example for them, it is easier for them to do so. It will also be easier for me if I understand and know that I do it only to set an example.
The ego needs some compensation, some justification. Now, I play the lowly, just like an actor in a theater, but I calm myself that I really am not like that. However, even in such situations, the Light operates on me and reforms me.
So, gradually, a “habit becomes second nature.” A habit is the impression of the Light on my actions that brings me another nature.
From the 1st part of the Daily Kabbalah Lesson 10/15/12, Writings of Rabash