Answer: It means that I serve my friends: Let them reveal the Creator to the full measure, while I will only help them. They won’t know about it. In the same way, it doesn’t matter to a mother whether her baby is aware of her care and concern. She is simply devoted to him without any reservations. Similarly, I want to help all the friends realize their hopes so that through that they and the Creator could delight in each other.
And what about me? I remain a hidden factor. Just like the Creator who conceals Himself behind the scenes in this world, I, too, want to lead all of humanity towards His goodness in a concealed manner.
Just be careful: Great pride lies in this approach.
From the 4th part of the Daily Kabbalah Lesson 3/21/2012, “Introduction to TES“