After The Protests: The Advertising World Is Back To Basics

Dr. Michael LaitmanIn the News (from ynet.co.il): “An examination of the advertising pie for September 2011 shows that it is very different from the one of September 2010 in its scope, internal mix, and contents.

“Luxuries—out, basic necessities—in. Consumption for the sake of consumption—out, carefully planned shopping—in. Mega-market—out, grocery store—in. Power, size, transportation—all out. Large-scale measurements were replaced by modest ratios. It is too soon to say whether it is profound change or just a trend.

“A long term anti-consumerist behavior can lead to a real recession.”

My Comment: We shouldn’t worry about the slowdown of production and trade, and we shouldn’t calm ourselves by saying that the slowdown won’t happen. Everything will gradually decrease until it comes to the level of the basic necessities and not more than that. Otherwise we won’t be able to reach balance with the surrounding nature, and this imbalance will be felt as crises, suffering, and wars.

We will receive everything beyond the bare necessities from the new realm of our relationships, from mutual guarantee, which will open up the upper world for us—a sensation of being filled with eternity and perfection.
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Pictures From My Lecture In Eilat – 10.04.2011

Here are some pictures from my recent lecture in Eilat, October 4, 2011.

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Lagging Guides

Dr. Michael LaitmanQuestion: How do we explain our view of the crisis and fair distribution to the masses? After all, they regard it as a utopia.

Answer: We will not have to wait long. People who understand economics and the international situation are deeply worried about what is currently going on. They tremble inside as they see what is happening. If a regular person were to find himself in a similar state, it would change the way he thinks.

We are approaching a hopeless state. Two crises, economic and ecological, are driving us into a trap. In this regard, the upper governance is not leaving us with any freedom of choice. A person with a point in the heart is brought to the wisdom of Kabbalah through suffering, and only then does he begin to choose. On the other hand, the masses are always driven by disasters.

And this is why everything depends on you. As soon as you begin to realize that which is entrusted to you, disasters will retaliate, and we will start reaching a balance with Nature. And then ecology will also pleasantly surprise you since you will reveal new forces in Nature.

Naturally, we wish to accelerate the process. And I am optimistic about it because every day I watch economic and financial specialists, as well as scientists, describe the situation in a more harmonious way.

We are the ones who lag behind the rate of development, those who must disseminate the message of unity around the world. And we are very much behind. This is what scares me.
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From the 5th part of the Daily Kabbalah Lesson 10/6/2011, “Peace in the World”

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Strikes And Riots All Over The World

Opinion: (K.Bessmertny, columnist): We are constantly getting news about strikes, street riots, marches, and protests. Socio-economic instability has spread over Lithuania and Latvia; Iceland is currently in deep crisis; news about protest meetings are coming from Bulgaria, Poland, Romania, Italy, Germany, France, Finland, Argentina, and so on.

The global economic crisis is causing the spread of the mood of protest around the world day by day. According to the International Labor Organization, as a result of dramatic events in the world economy, the global unemployment figures can rise by 50 million, and around 200 million workers in developing countries may be driven into extreme poverty.

The number of those driven below the poverty line, with incomes not exceeding $2 per family member, may rise to 1.4 billion or 45% of the total number of workers. If we compare what is happening nowadays with the Great Depression in the 30s, there is a huge difference in the feeling of hope, which we are lacking now.There is a general feeling of an imminent disaster, low spirits, and the inability to change anything. We don’t even have to rely on our feelings—we can refer to public surveys.

Nowadays, 80 percent of citizens in the U.S. think that the country is heading in the wrong direction and that the government is controlled by a small group that is only pursuing its own interests and not caring for the people. The result of the development of the crisis can be a world war. The crisis is raising the question of the ineffectiveness and inhumanity of this economic relationship model which is only beneficial for a thin social stratum of those possessing power and capital.
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A System With One Degree Of Freedom

Dr. Michael LaitmanThe Light created the point of desire, the only creature, “out of absence.” And around this point, it was necessary to build a system in which this point could reach the level of the Light that begot it: to come to it in full understanding and conscious sensation.

All this had to be provided to the point except for one thing: freedom of choice in its development. However, all other means, qualities, and preconditions had to be granted.

It follows that there has to be a bridge between the Light and the point of darkness. The bridge has to become a system by which the Light makes a path to diminishing itself down to the level of the black point that emerged out of nothing.

The dark point in itself is opposite to the Light. It needs to absorb all forms that exist on the bridge between it and the Light. When it will include all existing forms into itself in the shape of internal preparations called “informational genes” (Reshimot), it will find itself on the opposite end of the system of the worlds. Then, under the influence of its own awakenings that arise from within, it will be able to begin to climb the degrees of these worlds and will come to know the Light by itself.

All means come to it from Above: the informational genes, the Light, forces, desires, and states. All of them, but one: The creature always retains the freedom of choice and decides by itself whether to use them for the sake of ascent or not. And this is the key!

Just as with the example of the Host and the guest: The guest is not at fault that he is hungry and has a good appetite. He is not at fault that he is poor! Nor is he at fault that there is a generous and powerful Host who knows precisely what appetite, desires, and taste the guest has, and who has prepared for him a suitable fulfillment, both in terns of quality and quantity.

Nothing hurts the guest’s dignity here if he knows how to behave with self-respect and not to rush to eat. If he knows how to conduct himself well, his shortcomings turn into merits, his weaknesses transform into courage, and his worries and complaints become a blessing of sanctity.
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From the 4th part of the Daily Kabbalah Lesson 10/6/2011, “Pticha

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With What Right Do You Threaten The Rich?

Dr. Michael LaitmanQuestion: In Israel, a new phenomenon is arising: threats directed at the rich. People accuse them of becoming rich at the expense of the nation and demand that they return the money….

Answer: Suppose I was born in China to a royal family, and you are the son of my gardener. Are we guilty of that? No. But in the meantime I am being prepared for life in high society, and you, to mow the lawn. Can we, in some way, compare ourselves? We don’t know all the hidden reasons as to why we have such destinies. Could it be that in the previous incarnation the situation was the opposite? In order to come to conclusions, one needs to see the entire picture, which will remain hidden from our eyes until the very end of correction.

Some people are successful in life, and others receive inheritances from their parents. Some make a career on the Internet in their youth, whereas you and I don’t have enough intelligence or maybe luck to do that. This means that we simply don’t know, don’t see, where it all begins and ends.

People don’t merely become rich. Some received money through an inheritance, and for others the conditions were “arranged” from Above, according to their efforts, abilities, and the general plan.

Hence, if a person is rich within a legislative framework and according to the accepted norms of society, you can not ask him for his money. He paid his taxes. He is clean before the society. It is true that after taxes he keeps 5 million dollars and you only keep 500. But with what right do you intend to confiscate his property, which is like threatening a stranger with a knife in a dark alley?

And you also want to call it “justice?” On what basis?

If you show contempt for the rich and curse them, it is because you are jealous of them. How would you describe justice to yourself if you were in his place? It is similar to the Bolsheviks in Russia who forcefully confiscated the capitalists’ money.

You must understand that “initiatives” of this kind stem from the desire to destroy the country. They will never build, they can only destroy. A person who calls this “justice” is actually working cunningly for the detriment of all, and above all, for the detriment of the poor. In this way we won’t achieve anything.
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From the 5th part of the Daily Kabbalah Lesson 10/6/2011, “Peace in the World”

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The Effect Of The Majority

Dr. Michael LaitmanThere are two approaches when it comes to working with the environment: education and upbringing. When we educate people, we tell them about the “round,” interconnected world, which must exist in balance with nature, and the network that connects our society, which we all must join. We explain what a global, integrated world is, and what the crisis, which is unraveling between us, and the common network entails. We teach this wisdom to people, to every person to the extent of their abilities, in a form which suits them. We speak about nature, its laws, and this is called education.

The second component of global enlightenment is rearing. Within the framework of upbringing we invite people to be active in groups, different social systems. We explain how to properly establish connections, involve psychologists, and hold group events. Studying is also a part of this, but the practical part is the most important. People must perceive, adopt, and respond internally to the different forms of bestowal and unity shown on television, radio, newspapers, and so on.

And then, the reforming Light comes to us due to all the efforts of the society and gradually changes us. The double influence of education and upbringing activates the power of the masses, which is a special effect of the “majority,” as it is written: “In the multitude of people is the  king’s glory” (Proverbs). This is not just a multitude; it is the majority, where a higher dimension becomes revealed.

Without your friends, you alone with your point in the heart are zero. This way you will not reach anything. But when you make an effort together on your spiritual path, you will succeed due to the effect of the masses, regardless of how miserable your efforts might be. And if humanity was to join this work, changes would happen immediately, the very next day.
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From the 5th part of the Daily Kabbalah Lesson 10/6/2011, “Peace in the World”

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Cursory Thoughts On Shamati, “The Essence Of One’s Work”

Dr. Michael LaitmanThe essence of one’s work is to reach the recognition of the importance of the Light, the property of bestowal, that is opposite to us, our desire, and all the pleasures we can think of today. I have to change my system of values: to reach a state when I will value like diamonds all that is completely unimportant to me today, totally opposite to all my views, and seems to me like waste, and I will treat as waste all that my ego values like diamonds.

I have to change their significance completely. After all, today I evaluate everything in my receiving desires, according to what’s important to them. But I transform them into the desires of bestowal, to what is of value to them. This is man’s main work: to realize the importance of bestowal.
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From the 6th lesson at the Toronto Convention 9/18/11

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Daily Kabbalah Lesson – 10.10.11

Shamati #85 What Is the Fruit of Goodly Trees in the Work
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The Book of Zohar – Selected Chapter “Pekudei (Accounts)” “Each Sequence Is in Three,” Item 144, Lesson 7
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Talmud Eser Sefirot Part 6, Chapter 15, Question 149, Lesson 9
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Preface to the Wisdom of Kabbalah, Item 147, Lesson 63
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Writings of Baal HaSulam Peace in the World,” “Practical Difficulties in Determining the Truth,” (line: “strength and labor,” start with: “Thus, you see that the above-mentioned basis”), Lesson 4
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