Answer: Place is the magnitude of my desire that determines how much pleasure I can receive in quantity and quality to bring contentment to the Creator.
Question: When you say desire, do you mean consciousness? Or are these two different things?
Answer: Desire is desire and consciousness determines how I work with my desire.
Question: So is consciousness an intention?
Answer: No. What I work with my desire for and how I work with it—these are two different things. Consciousness determines how I work. And what I work for is intention.
From the Kabbalah Lesson in Russian 3/19/17