Question: When do I reveal the name of the Creator, during a descent or during an ascent?
Answer: Every state I am in is made of a desire to receive and the light that fills it.
Their coupling, i.e., the vessel filled with the light, is called the name of the Creator.
The name of the Creator is a state I attain and I call the Creator by a certain name according to that state. The fact is, He always remains Atzmuto, He Himself.
From KabTV’s “Fundamentals of Kabbalah” 2/24/19
Names Of The Creator—The Measure Of Spiritual Ascent
The Creator Is A Nameless Force
Why Does The Creator Have Many Names?