Answer: It is to the one that you create, to the one you are addressing.
Question: From Kabbalah, I hear that if you do not pray for what you need, you are harming yourself. Is this true?
Answer: Yes. On one hand, if you ask for something for yourself, you only harm yourself because you are demanding egoistic fulfillment. But on the other hand, you are corrected; everything is forgiven, like a little child.
From the Kabbalah Lesson in Russian 3/12/17