Answer: How else could He fill us if we didn’t have a desire for pleasure?! So this is necessary. First the Creator hides Himself, creates the desire for pleasure, and then this desire develops itself to feel a great need, a yearning for fulfillment!
And then to the degree that the huge egoism is corrected, he feels the Creator. Otherwise a person will not appreciate the immense pleasure that the Creator prepares for him. Moreover, this fulfillment exists around us and within us now, but we don’t feel it! So to tempt us, the Creator hides and creates all kinds of problems for us.
From the Kabbalah Lesson in Russian 2/14/16