It’s not easy to understand that there is a method of being fulfilled by bestowal instead of reception. It seems illogical, and society doesn’t support this either.
However, all of this was arranged on purpose so this opportunity to be filled by bestowal, to reach infinite fulfillment and to feel eternal life, would remain hidden from us. Otherwise, our egoistic desire would rush directly to enjoy from bestowal. (After all, the most important thing for it is to receive pleasure.) It is like a thief that runs ahead of the crowd, screaming, “Catch the thief!”
(From the Daily Kabbalah Lesson on Shamati #13)