Answer: Pray. Pray for your friends so that the Creator will give them the desire to systematically attend the morning lesson.
Of course, it means a great deal to be in the daily lesson. I cannot imagine how a person can advance without attending it. There is only one condition that frees him from this: if he is in captivity, that is, he has to work at this time or do something special that he cannot do at other times. But not in any other case.
The morning lesson [in Israel] is very important, especially when a person makes a special effort to attend it. It is these efforts that will advance him.
From the International Convention “Rising Above Ourselves” 1/9/22, “Asking the Creator to Fill the Place Between Us” Lesson 7