Answer: Everything existing in the universe are the Creator’s names because everything we experience comes from Him. Whether we are talking about colors, sounds, shapes, and so on, these are all manifestations of the Creator.
Question: Then why is it written in the Kabbalistic books that the Creator has 72 names?
Answer: This is different. Depending on the readiness of your desire to be similar to the Creator, in proportion to this similarity, you can begin feeling Him. The greatest sensation of the Creator is expressed in 72 names, which is His general manifestation on the high level.
From the Kabbalah Lesson in Russian 1/21/18