Question: How do we distinguish between egoistic exertion and purposeful exertion?
Answer: I exert myself purposefully outside myself according to the intention and the goal. I bring my whole exertion to the center of the group like a bird that brings everything to her nest. I want everyone to enjoy this and our pleasure is in discovering how much we can delight the Creator.
Even if we don’t discover this, what’s important is that we have a chance to do something that brings Him contentment. The main thing is that we have the intention that allows us to do this and to reach this. The Creator doesn’t even have to know about us as long as we can bestow.
From the 1st part of the Daily Kabbalah Lesson 09/27/13, Writings of Baal HaSulam