Answer: Mass media should be managed by the spiritual government (the Sanhedrin, the assembly of Kabbalists) which knows how to build the correct and hence most beneficial relationships between man and the entire society. Mass media owners should know what goal they are leading humanity toward since they possess the most powerful instruments to impact the public.
There is no other means to affect humanity except the means of communication. There is no other way to reach every person. His or her views are based not on what they studied in school, but rather on the information that mass media feeds them. Therefore, anyone who will be in charge of the Internet will receive reins over the majority of its channels, and will have control over the entire world.
Using mass media, the public could be prepared for anything since people absorb everything from it. Mass media creates the information field that feeds all humanity. All seven billion are being cooked in this “broth” that fills the Internet, and we see what the result of it is. Hence, it is necessary to know how to “cook” them and for what purpose, in order to bring them good and not harm them instead.
The Internet of the future will be ruled by unity since that is what it is designated to. It will be unity where all are connected together and depend on each other in a positive way, where everybody “joins the good.”
You cannot unite with everybody in a negative form since if you do, you will cause destruction. But in unifying with love, we are not only creating a benevolent system with kind relationships and a happy life, but we also ascend to another dimension of existence, to eternity. We join the upper force and ascend to a higher dimension of this web, from the virtual to the spiritual level.
From the 4th part of the Daily Kabbalah Lesson 2/24/2011, “Introduction to the Book, Panim Meirot uMasbirot”