Question: You said that mass media must change and instead of being a commercial tool, it should become an educational one. What will they teach and how will they raise us?
Answer: A person has to be raised gradually, by way of various articles, information, and a special approach. In other words, the content itself could remain the same, but the key is how to present it and why. Any article in a newspaper, a video clip, a breaking news report, even an ad, everything is accepted and published only on condition that it leads us to correction.
There is a place for everything, but let’s focus on how we use it: What do we wish to achieve with it, what transformations in a person? Instead of chewing on all negative events and screaming, “Look what is happening in our schools, with the police, in the slums,” we should use it for correction and analysis of why this occurred, how to resist it, what can be done so that tomorrow it won’t happen again.
Mass media has to organize human society since they are called “the means of communication,” and our salvation lies in the connection between us. They have to mobilize us all to unify and, together, put these fires out, heal all these sores that are opening here and there in our society.
Mass media must build society, rather than fish some tiny accident out and blow it out of proportion in order to sell themselves at a higher rate. We need a completely different approach and media hosts. Mass media should be in the hands of wise men that understand the purpose of creation and know what humanity must be moving toward.
They must be great guides in order to use everything that exists in the world. After all, we can publish information about anything (nothing must be hidden), but the key is how to explain it in reference to the spiritual goal: Where it is rooted and where it leads to, how not to repeat the same mistakes, how an event that took place in one region impacts the entire world, why it occurred, why there and not here, and so on.
It has to be an explanation accompanied by explanation and not merely an exaggeration of a certain accident; on the contrary, it must be a call for sympathy, connection, and realization that the world is global and we are totally interconnected.
I spoke of this in Arosa, Switzerland, as long as five years ago. Mass media will keep reporting the same news as they do today; the only difference lies in how the information will be presented, how it will be approached, disclosed, and served. That’s what the focus should be on!
It is a very delicate thing. It could be just a few lines, but they will be presented at such an angle as to point a person in the right direction.
From the 4th part of the Daily Kabbalah Lesson 2/24/2011, “Introduction to the Book, Panim Meirot uMasbirot”