My Answer: You have to show everybody how keenly you perceive everything, how firm you are in your aspiration to attain spirituality, how willingly you participate in the work and Kabbalah dissemination, how ready you are to unite with the friends and love them, that is, how much effort you put into it.
You have you set an example openly, and this will awaken the others. This is how we behave with our children in this world: We constantly set an example for them, and it prompts them to act. If we want an infant to smile at us, we smile at him.
This is how we should act in relation to a friend as well. If I do something for him, the next moment I get inspired by his reaction. Even if I faked my inspiration by spirituality, it set him on fire, and he awakened. Meanwhile, his inspiration awakens me in truth.
I started with deception and through it became truly inspired. I build the environment for myself precisely in order to assume its desires as a law for myself. I influence the environment all the time, demonstrating my love of friends, the importance of the goal, and readiness to annul myself. In response, I receive from it all the components that help me achieve the Creator. I receive as many times more of these components as there are people in the group. The group supplies me with the corrected forces that I myself lack.
From the 4th part of the Daily Kabbalah Lesson 5/23/10, Article “Concerning Love of Friends”