News Report (from Reuters): “UK advertising budgets cut at record rates” British marketing budgets were revised sharply lower in the fourth quarter… The Bellwether Report said companies had cut back on spending after seeing their financial prospects deteriorate at a record pace. Hardest hit in the fourth quarter were main media advertising.
My Comment: Consumption will continue to decrease; there’s no going back to the rampant pursuit of excess. Besides, the essential goods don’t need any advertising.
What we do need to advertise is the correct global behavior and the explanation of the new interconnected world. In other words, we need educational advertising. This is what people will need, and therefore advertising will develop in this direction.