Answer: The reason is very simple, first, bring the person to the possibility of a true freedom of choice. And to do that, the person must transcend himself, transcend his nature.
Second, he must replace his nature with the nature of the Creator because only the Creator is free. And then, by ascending to the level of the Creator and acquiring the characteristic of bestowal, he will constantly be able to measure himself in relation to the Creator. Achieving the level of the absolutely free Creator is the result of all of our work.
From KabTV’s “Fundamentals of Kabbalah” 5/12/19