Answer: Before the convention the entire world group must be in a state of arousal and excitement where awe, happiness, elevation, expectation and despair exist together.
This must not be something external, but internal. Each one must experience these states within himself.
Our friends throughout the world must prepare such that they will become softer, more flexible. Just as we work on dough, kneading it, so we also must work on this mass.
Besides this, we want to put ourselves under the influence of the Creator, so that He will make of us something that can be digested. This is our mission. We want to become active participants in this activity, and not spectators.
As it is said in the wisdom of Kabbalah, everything depends upon preparation.
From the Convention Preparation Webinar, 9/4/14