Answer: You do not feel guilty because you receive pleasure for yourself, but because you don’t translate it into pleasure for the group for the Creator even though you know that this is actually what you should do. First, focus on “There is none else besides Him; I am in the middle of the group” and receive pleasure since it is not forbidden in any way. The goal of creation is to bring delight, but from what? The greatest delight is from the revelation of the Creator.
From the Talk about Group and Dissemination 10/23/13