Question: Why should one not introduce emotion when explaining things to the masses if it can help attract an audience?

Answer: The point is that when you introduce emotion into an explanation, you introduce yourself, either your empty Kelim or Kelim that have been filled. But this is something personal.

And when you speak rationally, you are talking about facts, which are seemingly above emotion. Facts are facts. They are like faith above reason. Whether you like it or not, it is the law, it is reality. Then you pass it on to others as something independent of you or of them.

You are simply giving people the opportunity to see the law; whether they want to be for it or against it, that is their business. If not, we will enter another round of suffering. And the person will translate this into their own feelings.

I would say that this kind of dissemination is the best: you do not look inspired by what you are saying, but you speak as if your “self” has been removed from the topic altogether.

You are like a mechanism issuing information, and that is it. It does not matter whether you belong to the nation of Israel or to the nations of the world, you are like an auxiliary force, a sort of angel from heaven, telling people what is happening.

This is best, because then everyone feels that you are impartial.

But by being impartial, you speak to people in a way that awakens feelings in them. This is precisely the form we must find in dissemination, even though it both depends on us and does not depend on us.

Because life will soon become such that a person will immediately feel that here you have touched their innermost point.
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From the 1^st part from the Daily Kabbalah Lesson 5/14/2025, Writings of Baal HaSulam “The Arvut (Mutual Guarantee)”

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