We consider it to be egoism only when people in the group repel one another rather than when a person is trying to achieve the most comfortable, advantageous, and winning position in an ordinary society. The latter is a regular everyday egoism.
Here we mean the societal egoism when a desirable state is set precisely in the group, when the goal is to become closer and rise above one’s natural properties and desires, when one has to rise above himself and enter into the common integral desire where a person will not be “I,” but rather “we” and his “I” will be annulled and suppressed staying somewhere at the bottom, while “we” will be cultivated. In such a state one’s inner opposition with this aspiration is called the egoism.
That is, egoism is a force that opposes the group unification.
From a Talk on Integral Upbringing 3/4/12