When We Don’t Want Anything

200.02The crises passing through the world are not just the constant crises of overproduction. Now it is already a global crisis. But the point is not that people are tired of buying and they are fed up. The fact of the matter is that a person has changed.

This is no longer a person who wants to grab the whole world for himself. He himself has changed so much that he no longer wants this world. This is the reason!

Offer me another 20 phones, 1,000 televisions, something else, and something else; there is no longer a craving for this!

No! Invent me something else. So what? The general depression that passes through the world in a strong wave suggests that a person today no longer needing material fulfillment. Everything has its own limit.

We come to: “What’s next? What will you fill me with?! What will you sell me?!” And what can you sell me? After all, I don’t want anything anymore!

First, sell me a desire to make me want. And the fact that you invest 50 – 60% of the cost of the product in advertising, with this nothing can be achieved. It does not work anymore. No matter how much you spin it on TV and on the Internet, everything is practically useless.

A person is not just oversaturated with toys, he is no longer interested in these toys at all.

A new kind of emptiness appears in him, an internal emptiness that in our world has no source of filling. That is the problem.
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From KabTV’s “I Got a Call. How to Make a Revolution” 2/10/12

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