Answer: The measure is only in transferring the upper Light through yourself to society.
Food, sex, and family are necessary desires that you must satisfy, otherwise you cannot exist. However, wealth, power, and knowledge are not physiological, but social desires.
Therefore, you can only develop them to the extent that, through them, you can be properly connected to the society, to your surroundings.
From the Kabbalah Lesson in Russian 8/20/17