Question: How can we address the world with the message of mutual guarantee? What can we use to interest and excite a person?
Answer: We cannot call a person to mutual guarantee because we have to show him rewards, demonstrate what he may get out of it. Commercials promise plenty of pleasure. “Buy! You just cannot imagine what happiness is passing you by.” Can we use the same style to advertise mutual guarantee? If we cannot, it is better to keep quiet about it.
Thus, we have to prepare the correct explanation after which a person would not be able to stay at home, but will rush to the specified address. If we have something to say, it is worthwhile to start a conversation, but we are not able to do this. That is why we are studying.
Today, we have nothing to attract the world to mutual guarantee. The world initially does not feel the need for it. Mutual guarantee is not food, sex, family, money, power, or knowledge. How can we clothe it in recognizable garments and promise something familiar, understandable? People have to be addressed according to their desires. We have to prepare ourselves seriously, but wait for their initiative.
A few more crises, a few more problems, and accordingly, against this background of emerging needs, we will be able to talk to people. Conversely, it is impossible to reach a person before our proposal meets his or her desires.
Advertising appeals to those desires that are inherent in us originally. It skillfully accommodates them, takes the form corresponding to this pleasure. In what can I clothe the pleasure of mutual guarantee and unity?
The “dress” should be such that people could see the benefits. “I will have more food, more sex, more family happiness, more support and honor. I will obtain strength, education, money, and so on.” If there are no such things, it remains only an abstract idea like “Guys, let’s be friends.” We have to search for the ways to approach people, to communicate with them so as to show them: It is worth it.
What is the benefit of mutual guarantee and unity? Today, we can say that it will let them establish balance with nature, cope with ecological problems such as the jellyfish invasion, solar activity, or with unemployment.
However, our message must be presented in a clear, concise, and simple form, without philosophical parallels between mutual guarantee and the price on cottage cheese. In people’s eyes, they have to be clearly linked to each other: “If you join mutual guarantee, you will have ten packages of cottage cheese per day. If you do not, you will not be able to buy any at all.” Our explanations have to be clear and obvious to this degree.
From the 5th part of the Daily Kabbalah Lesson 7/12/2011, “Matan Torah (The Giving of the Torah)”