Advertisement instead of Blows
If a person relates to creation as the Creator does, it means they build the same attitude as Him and enter the same state as Him. If they shape the same desire, and the Creator’s only desire is to give, then they reach His level, His state.
One could say, to achieve something, it must be important to me; otherwise, I will have to wait for blows. The blows will come, I will change, and in the end, I will still feel that I should strive for something where there are no blows, only pleasure.
So maybe I shouldn’t wait for blows to decide to move toward my goal. Instead, I should elevate its importance now. At this moment, it seems reasonable to not pay too much for it; it doesn’t seem that significant to me. However, I know that if I wait, I will pay three times as much. That is, even now, I should recognize its full importance.
How can I increase the importance of my goal? For this, I turn to a group, which is a kind of advertising agency that provides me with “brainwashing,” and explains why it is vital to me and why I should invest now and achieve it because later it will cost more, later there will be suffering.
Thus, advertising replaces the blows that would have made me realize the importance of “escaping” toward this goal, and brings me an awareness of its significance right now. Therefore, I need the group to supply me with the same energy and the same sense of necessity to achieve the goal, just as the blows would.
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From the 1st part of the Daily Kabbalah Lesson 5/12/2025, Writings of Baal HaSulam, “The Arvut (Mutual Guarantee)”
Related Material:
The Group Is an Amplifier of the Importance of the Goal
The Saving Force of the Group
The Force Leading to the Creator




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