Question: I have heard you say more than once that concealment is an invitation to revelation. How can we use this message in dissemination?

Answer: Concealment is a wonderful state because when a person feels that something is concealed from him, he begins to search and eventually turns to us. That is, concealment determines the stage of creation.

A dog on the street searches for something to find. But the human in us (not the animal) searches for its source. The highest form of searching is for my source: “Where am I from? Why am I here? What is my purpose?” Where do I come from and to what must should I return to?

Thus, our dissemination is in search of darkness and light, and this is what we must awaken in people. A person who approaches us does so with some kind of inquiry, and we must ignite the corresponding questions in them through our initial publications.

However, this should not be done directly but through an alternative approach that ultimately evokes questions about the purpose of or reason for creation, which they will then bring to us.

We need to present materials in such a way that they always spark the next question in a person. In other words, we should not attempt to paint the entire picture in one article. Doing so might leave them confused and unable to piece it all together into a coherent mosaic or correct vision. Instead, we should create something concise, a short article, note, or tweet that leaves them with a question.

We will answer that question, but the answer must also lead to the next question. This step-by-step progression, this way of working with students, is the most reasonable approach. But it is not easy; it is art.
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From the Daily Kabbalah Lesson 9/4/19, Preparation for convention in Moldova “The Work in Concealment”

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