Question: Whom should I aspire to bring contentment to: the group or the Creator?
Answer: You cannot bring contentment to the Creator without bringing contentment to the group. This is a necessary condition. Otherwise you will be deceiving yourself that you are aspiring to bestowal when in reality you care about your own pocket rather than about the benefit of others.
Imagine it so that you can please the Creator only on the condition that you bring contentment to His children, who in fact are the group. You cannot do anything for Him since all of His desires are focused only on the creature.
From the 3rd part of the Daily Kabbalah Lesson 1/10/13, TES