Michael Laitman, On Quora: “Why are brands important?“
Brands help coordinate people toward a certain purpose according to a certain direction, movement, teaching, methodology, theory or practice. They help describe and explain all of the latter. As social creatures, we have needs to communicate, teach, grow and bring other people together in certain directions. We can then progress toward various goals.
We, as human beings, have always set ourselves goals, but they have been corporeal. In other words, the goals we have progressed toward have all been in the realm of our corporeal desires and fulfillments of food, sex, family, shelter, money, honor, control and knowledge.
In our present era, the emptiness of living for corporeal goals alone surfaces more and more in our sensations together with the emergence of the desire to discover life’s meaning and purpose. Moreover, today, as the wisdom of Kabbalah reveals itself more and more to the world, we have the ability to understand the meaning of life, and to present it in clearer and more tangible ways.
Likewise, progressing toward the meaning and purpose of life requires participation of those wishing to discover it via learning, connecting, brainstorming and sharing. We thus need various social institutions and organizations assembled according to different types of people and other parameters in order to help us progress toward life’s meaning and purpose.
I therefore think that humanity will have much to do in this direction, as it is an integral aspect of human development.
Based on the show “Kabbalah Express” with Kabbalist Dr. Michael Laitman and Israel Samsonikov on January 12, 2021.
Written/edited by students of Kabbalist Dr. Michael Laitman.