Question: Why do we need to go out to people? Don’t they need to come to us themselves?

Answer: How will they know about it if we are not involved with dissemination? If I hadn’t opened an Internet site in 1996 that talked about the wisdom of Kabbalah, who would have known about it?

And later, when the group was already created, we organized a trip to the United States and gave lectures in 11 major cities. From this all of our groups that still exist today in America began.

If we don’t go out to the general public, how will people know about the science of Kabbalah and that it is open for learning? If you don’t disseminate your product well, then who will know about it besides yourself? Dissemination is the most essential thing.

If there is no dissemination, then it’s as if blood doesn’t go out from the heart to the rest of the organs. It’s precisely through this that you go out from the source all the time, from the center, and disseminate to outer circles; there is a reaction that comes back. And if you simply sit and wait, then nothing will ever happen.

All trades are based upon this: If you don’t advertise your product, nobody will buy it. 50 to 70% of the price of a product is spent on advertising. Today, there is no problem in producing any product; this costs pennies today. But the main thing is to sell it successfully: to persuade that this product is worth paying money for. And 70% of what is paid for was wasted only on advertising.

If I simply stayed at home, nobody would know about me. At first I thought of doing this; I thought that I would sit and write books. But there was no choice, the time was compelling. It’s not my manner to travel everywhere and perform, but what can you do? We see from the Torah that both Abraham and Moses didn’t want to accept their mission at first. Each one of them said directly that he didn’t want this and rejected the mission with all his strength, but without a choice, they were compelled to accept it.

That is how we must take the example from them. Never has anyone wanted a mission like this because you are not going to publicize something useful and good for the ego and you only get humiliation, beatings, and trouble from it. It’s enough just to look at the description of the life of Moses, and this was even though he was the leader of the people. It’s possible to say the same thing about King David, all of his life he was involved in wars.

There is no choice. We must carry out our mission, but today all of us can go up on the royal road together.
[130425]
From the 2^nd part of the Daily Kabbalah Lesson 3/20/14, The Zohar

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