Question: What does it mean for an entrepreneur to “keep up with nature“?
Answer: It means to recognize new needs in a person, to see how they develop differently in different layers of society because society is divided into parts, and these parts gradually evolve towards greater emotional contentment, and material fulfillment remains at the level of necessities and no more is desired.
You already have a package to meet new human needs, and you give it to people as a carrot to a rabbit, “Look, what I have!”
The solution is directed towards emotional needs, but the material needs are also taken into account, which are focused more on what is closer to a person. In the past, humanity chased both necessities and what was above necessities.
Now, a person’s inner demands gradually change, but not because I have ten fur coats in the closet, but because values suddenly changed in me.
My desire becomes more selective. The level of necessities, which is required to support my physical, animal state, remains. But the upper level, the so-called “fat,” is becoming narrower, is cut and turns to a new area: virtual, abstract, astral. A person needs fulfillment because he has a void within. But if you provide him with virtual fulfillment together with the basic necessities, he will follow you and demand like a small child, “Give me more!”
From KabTV’s “Professional Secrets” 2/6/13