Answer: If you do not internalize the desire of the group intentionally and consciously, you undoubtedly live by the orders of alien desires. You follow the orders of fashion, the directives set by the media, and everything else that reaches you from the four corners of the world: “Go there, think this way, buy this,” and so forth.
Only one desire is your own: It is when you appeal to the group and want to receive the desire from your friends. In this case, you are the one who chooses their desire, and it leads you to the revelation of your soul.
Apart from this, you never have your own desire. Only the Creator has an authentic desire that has originated in itself and has never been in anybody else. Our desires always come from outside.
Therefore, my choice is in deciding what desire I give the right of voice: a vain trend or a particular desire of a particular group, which is aimed at a particular direction. I put forth my efforts in order to become permeated with this desire and to work according to it. This is my only choice. The desire itself is never mine originally: It is either brought by the winds of the world or acquired from the group, from the correct environment.
From the 4th part of the Daily Kabbalah Lesson 6/6/2011, Writings of Rabash