Answer: People do suffer uselessly, and that is why we have to bring to them the method of development without the blows. Then even if a person does not have spiritual genes (information about previous states), he will receive them from others thanks to the mutual inclusion.
It’s like in our world when you are resting in an armchair in front of the TV with a cup of coffee, watching a soccer game, and you think that you don’t need anything more. But suddenly they show you some commercial that convinces you that you absolutely need some object. You immediately forget all about soccer and start thinking about how to buy that thing. The advertisement takes away your sense of tranquility and awakens your desires.
We do not understand just how dependent we are on the influence of the environment. If we did not have that influence, we would be like animals in a forest. After all, according to the desires of our bodies, we don’t need anything besides the vital necessities.
Everything that is beyond the boundaries of necessity are things we wish for only due to the influence of society, which pressures me and convinces me that I need one thing, and another, and a third, and then I feel like I have to obtain those things.
If from every direction, via all the means of mass information, society now starts telling me that I need spirituality, then besides the simple necessities of this animate body, all I will need is spirituality. This is all we have to do—place ourselves under the influence of the right environment. And I don’t need anything else! It’s not necessary for the spiritual gene to awaken in me because the external environment will perform all of that work.
Spiritual genes awaken in special people who suddenly receive that kind of infusion from above and dash forward. This is special care from above. But others have to develop only by virtue of the environment.
Therefore, if we don’t build the right environment around all of humanity, if we don’t disseminate this knowledge across the whole world, then the world will have to advance only by the price of enormous suffering.
From the 3rd part of the Daily Kabbalah Lesson 6/24/11, “General Introduction to the Book, Panim Meirot uMasbirot”