Question: Why is the Internet communication network Facebook so incredibly popular?

Answer: Our ego is developing not only quantitatively but qualitatively as well. If previously a person was satisfied with having five or ten friends with similar interests in his or her circle so that they could go fishing together, visit bars, play cards, walk dogs, and so on, today it doesn’t satisfy them anymore. A person wants to meet others not by way of dogs or fish, that is, not based on corporeal interests and geographical proximity; rather, he seeks internal similarity, a place where he can express himself or herself the most.

A person searches for a way to communicate where he could even lie. But, essentially, by doing so, one express his “self” even more. After all, when we lie, we expose our inner truth! This lie demonstrates what we want to be but can’t.

It is very much in sync with the principle Facebook is founded on: A person displays only what he or she wishes to show, their "best pictures." But it speaks about one’s inner world. As a matter of fact, due to their egoistic nature, people may be greedy, paranoid, cowardly, or primitive, but they will present themselves as they view their ideal. In other words, a person shows what in his or her eyes is merited as a deeper, internal, attractive form.

So it follows that on one hand, I know what I am (although I may not realize it myself), but to others, I present myself in a more attractive disguise. And sometimes, it’s the other way around: I wish to look worse than I am, playing a tough guy and portraying myself as a belligerent Don Quixote.

Still, it doesn’t matter whether this image is better or worse than the real one because this lie eventually shows a person what their essence is, and he or she comes to know their evil. A person faces a question: What am I compared to the image I present myself as on the Internet, anyway? After all, everybody views me as I depict myself on the Internet, but I myself start to realize that I am far from what I have painted for others.

This brings people to the awareness of their evil, to the need to change, and to become closer to the image they wish others to see. Since if I am not in physical contact with you and you don’t see me, I can pretend to be whatever I want to for you: a new me, my inner ideal, that doesn’t have anything to do with my corporeality. And this image is a more authentic one!

Therefore, our development toward virtual communication will lead us in the direction of spiritual communication, spiritual changes. This is why I am so happy to hear about the development and growing popularity of Facebook and other communication networks.

I am certain that within this social network there are psychologists and sociologists who are doing serious research. After all, it is a global phenomenon now which expands over the entire humanity.
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From a TV program “Ask the Kabbalist” 1/20/2011

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