Question: You have mentioned that social Internet communication networks match the natural laws of development. Indeed, Facebook is phenomenally successful: It has half a billion users. It is becoming a vital attribute of modern life. Why does man enjoy virtual communication so much? What is so special about it?
Answer: Our nature is the desire to receive pleasure, to fulfill ourselves, to feel, to understand, and to hear something new. As we see, today’s television offers thousands of channels, but if you go on the Internet, it has absolutely everything you want, an infinite amount of information. And all of it derives from our desire to enjoy.
If this desire can find its fulfillment, it’s good. But if we cannot fulfill it, we develop Internet communication networks in such way as to receive greater and greater fulfillment. This goes on until, gradually, we realize what’s what, and then all that doesn’t completely satisfy our ego, our evolved desire, gradually loses popularity and expires.
Even the ego itself can see that it benefits from being connected to others. Although it’s still a long path, yet little by little, not only individuals but entire countries that used to hold each other as rivals start realizing that today they don’t have much choice. We can’t fight forever, or is it worth doing so until we destroy each other? And we can’t but agree that it’s better for us to establish certain ties and communicate. Thus life teaches us to unite.
Therefore, Facebook is quite an exemplary phenomenon. It is accessible to anybody in the world who wishes to be visible, from a president of a country to a porter. As an example, the President of the United States Barack Obama has 17 million “friends” on Facebook. And anyone can do the same. It’s good because to a certain degree, it meets the demand to reach internal connection. And I think that it will teach us how to develop more internal ties to replace the physical, material ones.
From a TV program “Ask the Kabbalist” 1/20/2011