Love for the Creator is like love for the most unattractive woman in the world because I love the very property of bestowal which is enclosed in Him. This is not because it brings pleasure to my desire to enjoy, but because this property is above my egoistic properties, and I respect and value it more than anything else.
Relative to what else can I measure absolute, unconditional love? In our world, we love something that gives us pleasure. However, this is not love. We love the pleasure, but not the one who gives it to us. Although I connect this pleasure with you and as long as you keep bringing me treats, I love you, all my love will end as soon as you stop doing that. This means you were not the one whom I loved.
Independent love can appear only in opposition to something. Therefore, the entire universe is built on this principle: There is pleasure from which we have to disconnect and above which we have to build our attitude to the One who gives this pleasure.
For this purpose, the point in the heart is given to us. It is opposite to egoistic desire. We have to grow it with the help of a group, meaning with the same points in the heart. Then, the Light corrects our point, and we begin to sense love through it in opposition to the hatred which we feel in our desire.
However, in the middle between them, there should be a dividing line: detachment from the desire to receive pleasure and the ascent above it. This means that you cling to the Creator; you identify yourself with Him, rather than with your ego. You build from the matter of desire something different, sublime, and opposite.
From the 4th part of the Daily Kabbalah Lesson 12/30/10, “The Wisdom of Kabbalah and Philosophy”