Zuckerberg and his team are gradually becoming aware of the impact their creation has on people. Facebook does not deny that it can cause people to depend on and spread fake news (Ziff Davis, LLC). 

Now he also admitted that social networks can directly influence democracy, and not in the best way (NPR).

Nothing can be done here. The most powerful means of influencing the world is far too profitable. In fact, a social network can “install a new software” in any person with or without one’s awareness.

A person is a social being; he has “buttons” and “springs” that act unconsciously, but very effectively. Therefore, no matter what the social network says, what sins it confesses, it nevertheless dominates us and decides for us how we look at the world.

In fact, a social network is not only an Internet platform, but the tip of the iceberg. Thanks to it, “heavy” ideological propaganda is replaced by an inconspicuous and much more powerful psychological treatment. It penetrates deep into the subconscious and implants an attitude to life. Everything else is derived from that.

As a result, a person accepts everything the system is feeding him and remains an eternal consumer in its framework.

It is time to recognize the evil that sweet-voiced architects of “right” relationships bring to us. Our interconnection must grow out of the warmth of the heart, not from an exemplary charity. Cheesy ads and beautiful gestures help to “tame” our egoism, but do nothing at all to correct it.

The only way to escape from this influence is to consciously choose another “program,” other criteria for interaction and mutual assistance. With the help of Kabbalah’s method, we can create a social network of hearts, not users. We can really improve the society we live in, and certainly without any damage to democracy.
[221030]

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