Crisis In Advertising: $1 Billion Market
In the News (from The Financial Times): “Global advertising spending is slowing in response to a eurozone crisis that has cut billions from marketing budgets in the hardest-hit countries and started to affect brands’ confidence in other regions, according to a new forecast. …
“Greece could suffer a 33 per cent drop, with Spain and Portugal each down 12-13 per cent, ZenithOptimedia predicts.”
My Comment: In the future, advertising, the “engine of commerce,” will disappear except for explanations of new products and drugs that will replace the old ones. Since humanity will reach reasonable consumption, the need to advertise will be useless, superfluous goods and services will cease to exist.
[89535]
Related Material:
Blame Advertising
The Crisis Will Turn Advertising Into Education
Kabbalah Moments: Advertising Agency
Discussion | Share Feedback | Ask a question