In the News (from The Telegraph): “‘Poverty is returning to Europe,” Jan Zijderveld, the head of Unilever’s European business told the Financial Times Deutschland in an interview

“’If a consumer in Spain only spends €17 when they go shopping, then I’m not going to be able to sell them washing powder for half of their budget.’

“Unilever has already started to change the way it sells some of its products. In Spain, the company sells Surf detergent in packages for as few as five washes, while in Greece, it now offers mashed potatoes and mayonnaise in small packages, and has created a low-cost brand for basic goods such as tea and olive oil.

“’In Indonesia, we sell individual packs of shampoo 2 to 3 cents and still make decent money,’ said Mr Zijderveld. ‘We know how to do that, but in Europe we have forgotten in the years before the crisis.’

My Comment: This is how the crisis will destroy unnecessary production and leave us within the limits of reasonable consumption. Also, the unemployed will force society and the government to find them a useful activity: integral education.
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