“Love” for Sale

Dr. Michael LaitmanQuestion: In western countries, advertising everywhere mostly uses women in a sexual context that is more or less obvious. Why do the modern day men regard a woman as a sexual object?

Answer: That’s because over the years, our evil inclination (egoistic desire) has reached tremendous dimensions. We haven’t corrected it and it still stays at an animal level. Sexual attraction is the most uncomplicated and natural call that is easy to implement. Practically everything revolves around it; it is very easy to create a whole “industry of love” comprised of movies, TV, music, etc.

Never in the past was such an ideal of “love” built. No matter how we perceive old times, people used to be more straightforward and simple. A man married a “suitable” woman from his neighborhood and created a family without involving such “high matters.” The massive glorification of “love” was launched about 150 years ago; before, no “cult” associated with it ever existed.

This cult-like notion of love didn’t arise by chance—after all, a man must be something to enjoy. What could they get fulfilled with? What good could they find in life? This is how an industry of “wholesale love” was created. It uses a simple, powerful and affordable pleasure, which, unlike others, requires almost no investment. Today, it is overused on the Internet and TV without any restrictions.

Moreover, we force-feed our children with side effects of the “sexual revolution.” With the help of media, society overwhelms a child with adult stereotypes that are unnatural for the younger generation. In conjunction with hormones that children intake with food, we violate a natural process of growth and literally force kids to “mutate.” This is only one side of a general crisis.

We consider ourselves to be a rational intelligent society with certain principles and considerable experience; if so, how can we allow such things to happen? In the past, parents tried hard to protect their children from bad influences; they gave them the best they could and cultivated in their kids high spiritual values. What do we do with our children now? Why do we allow contemporary mass media filled with cruelty, cynicism, and filth to interfere with our children’s lives?

Why do we tolerate vulgarity by silently consenting to it?

A child goes to school, watches TV, and browses through the Internet. The environment carves him in a way that he becomes similar to it. Why don’t we at least become concerned about it? Do we have anything more precious than children?

We cannot confine them in four walls; so the channels that pour poison into our children’s ears must be shut down. Let’s at least take care of our offspring since we have already failed the adults. Society should be held responsible for the content that is being offered to our young generation. Unnecessary things should not be imposed on them.

Returning to the topic of women—we shouldn’t compel girls to think that they were born to seduce men and thus have to look accordingly. By doing so, we enhance prostitution and create wrong standards in relationships between genders only because someone earns money from it. This way or the other everything rotates around money.

As long as we allow media to “educate” people that distorts them instead, we cannot expect anything positive from them. At the same time, the situation can be improved solely with the help of mass media, but we should take their activity under control.

Society must be called to order; among other things, it means that media has to be regulated. We are not talking about the freedom of speech, but rather about the freedom of animal appeal. Media should be organized differently and continue working for the sake of public benefit instead of letting advertisement agencies and their affiliates earn more money.

We have to start with mass education; otherwise there is nobody to talk with. People have already been “carved” and perceive the current state of affairs as the only possibility.

Hence, parents carry vague priorities; they indifferently watch their children degrade.

If a particular person—someone older or an adult —was harming my child, I would do everything in my power to stop any contacts between them. But somehow we do not act against the media. On the contrary, we knowingly allow them to enter our house and agree with what they are doing. The same applies to schools.

People simply gave up. We prefer to keep our good moods by abiding with the situation and thinking that everything is fine. Our common trouble is that we are completely (not partially) consoled.

Altering the environment will bring us relief. But first we have to clean it up a bit. So far, while we are being suppressed by our indifference time passes by….
From the 4th part of the Daily Kabbalah Lesson 12/28/11, “The Freedom”

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The Media Is A False-Bottomed Case
An Educational Channel Instead Of Commercials
Conquering My Nature

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